One of the toughest challenges faced by commercial insurance businesses is finding quality leads. Finding new leads is tough, but finding good leads that end in sales is much more difficult.
Many insurance agents spend the majority of their time chasing low quality leads only to end up with no sales and wasted effort.
This is why we've created a guideline for generating an endless stream of commercial insurance leads. Here are 4 ways to get more leads and close more sales.
1. Ask for Referrals
Any experienced insurance agent will tell you that one of the top ways to generate more insurance leads is to ask for referrals. If you're just getting started in this market, you can ask friends, family, or colleagues for referrals. Close relationships lend to a level of trust that works in your favor when friends and family refer you to prospective leads. If you already have a few satisfied clients, ask them to refer you to their own social circles.
2. Actively Network in Your Community
Being active in your local community can offer a surprising amount of opportunities to generate more insurance leads. Attending professional meetups with business owners or organizing a seminar is a fantastic way to show off your expertise in commercial insurance. You can also make new connections through volunteering at local charities or organizations and sharing commercial insurance advice. As you build relationships with more connections, your pool of potential clients grows exponentially.
3. Build Your Online Presence
According to Google, 4 out of 5 people use the internet when shopping for products and services. In fact, 9 out of 10 people call or visit a local business when they find it online. That means if your business can't be found online, you're leaving money on the table. Your company website is your online headquarters where prospects can find more information about you and your services. Leverage your website with features like contact forms, testimonials from past clients, and your current contact information to make it easy for high quality leads to find you. If you don't have a website, update all of your social profiles such as Facebook and LinkedIn to increase your online presence.
4. Partner with a Lead Generation Company
Engaging the services of a specialized lead generation company can save you time and stress by doing the work for you. All you need to do is make the most out of your appointment and close the sale. However, it's important to find a reputable lead generation company that delivers high quality leads. A good commercial insurance leads vendor lets you determine your location, specify your attributes, and vets prospects for you before your appointment. Testimonials from satisfied agents are also an important factor in choosing a lead generation vendor.
Ready to generate a stream of commercial insurance leads? Lead Orchard simplifies the lead generation process and sets high-quality appointments for you. Contact us today for a quote.d